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Communications Specialist

by Thames Valley District School Board

Date Posted: Mar 25, 2024

Job Description

The Thames Valley District School Board (TVDSB) is the fourth largest school board in Ontario and a major employer in one of Canada’s fastest growing regions. Our inclusive and diverse board serves 83,000 students and employs nearly 12,000 staff across the City of London, Elgin, Middlesex and Oxford Counties, Chippewas of the Thames First Nation, Munsee-Delaware Nation and Oneida Nation of the Thames. We offer competitive benefits including a pension program and comprehensive mental health and well-being support. Best of all, every role at TVDSB directly supports the success of children and families in YOUR community. Join TVDSB to build each student's tomorrow, every day! 
JOB TITLE: Communications Specialist
LOCATION: Education Centre, London
SALARY RANGE: $63,172 - $83,542
HIRING RANGE: $63,172 - $80,628

The Communications Specialist is responsible for communications planning and execution. This includes research, goal creation, objectives, key messages, branding, content development, and executing on all tactical requirements of the communications plan – the complete integrated marketing communications approach. The Communications Specialist is the link between the Thames Valley District School Board and its key stakeholders (internal and external) through the effective use of written and visual communication strategies.

  • Provide support/strategic advice to senior administration and school administrators regarding the communication and marketing of programs and initiatives to stakeholders
  • Monitor and reply to inquiries from school administrators, employees, media, community organizations, etc., regarding the Thames Valley District School Board and its’ programs
  • Plan, create and revise the Board marketing tools (Board and school websites, social media platforms, annual report, operating and strategic plans, etc.)
  • Researching and writing content, including speeches, news releases, brochures, website copy, social media copy, etc.
  • Develop integrated marketing communications campaigns to build the Board brand, promote educational programs and initiatives and recruit students to the system.
  • Develop and present content to support communications and marketing projects, including scripts and storyboards.
  • Work collaboratively with and provide direction to Graphic Services staff in project implementation.
  • Develop and provide writing and other content for social media, internet and intranet communications.
  • Support and participate as a contributing member of the strategic communications team.
  • Lead the development of advertising campaigns to recruit students from the early years and into secondary school.
  • Conduct research and develop measurement of communication success.
  • Liaise with Superintendents to identify communications needs and plan effective communication strategies.
  • Champion and demonstrate creative and innovative approaches to communication.
  • Collaborate with the Coordinator, Public Affairs to positively position the Board in the media.
  • Provide support to the Manager, Communications and the Coordinator, Public Affairs to prepare and deliver messaging with respect to high profile or crisis communications.

  • Proficient in computer applications such as Outlook 365, MS Office Suite, etc.
  • Excellent interpersonal skills with effective communication skills, both orally and in writing
  • Ability to work both independently and as part of a team
  • Sound knowledge of corporate communication practices
  • Familiar with content design programs, such as InDesign, Photoshop
  • Ability to manage and adhere to project timelines
  • Proficient in social media platforms, website editing and content management
  • Ability to present in both small and large groups
  • Completion of a four (4) year university degree program in communications, marketing or public relations, or a three (3) year university degree combined with a one (1) year post-secondary program in communications, marketing or public relations or equivalent
  • Three (3) years of related work experience is required

The recruitment process requires a criminal background check for work with vulnerable persons.

Please note it is the responsibility of the applicant to ensure that the application is received by Human Resources on or before the deadline date.

If you were educated outside of Canada, you must have your certificates and/or diplomas or degrees assessed against Canadian education standards. This will enable you to provide proof of Canadian equivalency when applying for a job. The Alliance of Credential Evaluation Services of Canada is a membership organization that offers fair and credible academic credential assessment services in Canada. (NOTE: This is different from translating credentials into English).

Please use the "APPLY FOR THIS POSITION" link below to submit your electronic application.  Only applications submitted using this link will be considered.

The Thames Valley District School Board is committed to equity and inclusion in the recruitment of qualified staff who reflect and support the diverse perspectives, experiences and needs of our students and school communities. The Thames Valley District School Board seeks to ensure that all recruiting processes are non-discriminatory and barrier-free and will provide accommodations to applicants in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). Please inform the Human Resources team member indicated below of the nature of any accommodation(s) that you require.

S. Perreault, Acting Staffing Specialist, Human Resources
We thank all applicants, however, only those selected for an interview will be contacted.
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